Apr
30

Simplicity & Choice for Private & Public Cloud Backup. #.NEXT with #Rubrik

As the inaugural .NEXT conference slowly creeps up and the speed and change in the industry is only continuing to accelerate. While CIOs, Operations managers, development teams and sysadmins struggle to keep pace an important ally has become the ability for the customers to demand choice and simplicity. Simplicity reduces pain and choice gives the feeling of safety.

While Steve Herrod was CTO at VMware he had coined the term Software Defined Datacenter. The ability for a workload to live anywhere has been dream for many years but now is a reality as other services like backup and disaster recovery have continued to evolve. It’s always been easy to spin up virtual machines but another to protect and manage them all.

Technologies from Nutanix and Gold sponsor of .NEXT, Rubrik highlights how customers are adapting to backup and disaster recovery needs. Simplicity comes in the form of the mentality of it “just works” across private or public backup solutions.

Rubrik being a virtualization only backup solution has many similarities to Nutanix. Both Nutanix and Rubrik provide simplicity with:
· Rapid deployment
· Fractional consumption based models
· Built web-scale technologies that are designed to scale on demand
· As you scale configuration complexity doesn’t increase
· Per VM backup to local and remote appliances and AWS
· Ability to create multiple backup schedules, SLAs & retention periods
· HTML 5 user interface to avoid plugins, reduce setup times and highly available control plane

When things “Just Work” you don’t have to be an expert in the technology and you can focus your time on how your business makes money. Backup and DR are a time sinks until unfortunately time comes when you need to use them. As public cloud back up uses cases it great for companies that don’t have to spend the money on keeping the lights on for backup\DR.

Some other similarities between the two companies are make up of the companies. There is a heavy DNA of google blood line in engineering, they share a common venture capital firm in Lightspeed Ventures. Both the CEO of Rubrik, Bipul Sinha and one of the founders of Rubrik Mark Leslie, sit on the board of Nutanix. If you’re thinking you like a full stack play, Nutanix can be your primary data fabric and Rubrik for your secondary fabric. Remember, friends not let friends do complex!

Nutanix & Rubrik

Check out the chassis, Top and bottom, notice anything similar?!

Choice is important because there is never 1 way to do things for 100% for everybody. When it comes to getting work done most of us have experience of being locked into the UI of vendor X. If it’s not in the UI you can’t change the workflow to meet your needs and then you start doing things that really consume a lot of time. Manually adding VM’s to backups it just one of those boring redundant tasks. In a large cloud environment you wouldn’t want to just backup every new virtual machine every 1 hr on the 1 hr but might want to do this say after X days once it been deemed important. This could be both accomplished by Nutanix or Rubrik via Rest API’s with ability to tie in your own business logic into the workflow.

Rest API’s represent the ultimate choice in how to run your infrastructure. When Marc Andreessen’s authored “Software is Eating The World” was about the industries being distributed by software. Both Nutanix and Rubrik share this view and have more news on how they’re both disrupting the datacenter at .NEXT.

Nutanix-.Next-User-Conference-Email_Signature

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